Digital Marketing

  • Intermediate
  • 24 Hours / 3 Days

Digital marketing is a growing sector and workers with these skills are in demand. As businesses access new markets through online channels, they need employees who can help to build their online trading and commerce capabilities. This module is suitable for a wide range of candidates; for example, entrepreneurs, employees of small- and medium- sized enterprises, students, and marketing professionals who want to build and certify their digital marketing skills.

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Other Standard Modules

ON COMPLETION OF THIS MODULE THE CANDIDATE WILL BE ABLE TO
  • Understand key concepts of digital marketing, including advantages, limitations and planning.
  • Understand various web presence options and how to select appropriate keywords for search
    engine optimisation.
  • Recognise different social media platforms, and set up and use common platforms.
  • Understand how effective social media management assists in promotion and lead generation.
  • Use a social media management service to schedule posts and set up notifications.
  • Understand various options for online marketing and advertising, including search engine, e-mail
    and mobile marketing.
  • Understand and use analytics services to monitor and improve campaigns.
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Module Overview

  • Key concepts
  • Planning
  • Web presence options
  • Website considerations
  • Search engine optimisation
  • Social media platforms
  • Social media accounts
  • Social media management services
  • Marketing and promotion activities
  • Engagement, lead generation and sales
  • Online advertising
  • E-mail marketing
  • Mobile marketing
  • Getting started
  • Web analytics
  • Social media insights
  • E-mail marketing and online advertising analytics

WHAT ARE THE BENEFITS OF THIS MODULE?

  • Covers the key skills and main concepts relating to digital marketing.
  • Certifies best practice in digital marketing.
  • Developed with input from computer users, subject matter experts, and practising digital marketing professionals from all over the world. This process ensures the relevance and range of module content.
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